"Korona" chocolate is iconic for Ukrainian women. For 25 years it was the most feminine chocolate brand "carrying ladies to the sweet world of romantic dreams" with its eternal "Taste of desire" platform. But time passed and "Korona" became "My mom's favourite chocolate" and sales went down dramatically. 

Searching for a new communication platform we refered to the gender trends. To the crisis of femininity in particular. World is changing quickly. And to keep up with it a modern woman is rushing all the time. She's becoming tougher, stronger, more rational, playing male roles and taking masculine responsibities. And in this rush she's losing her femininity.

What femininity and chocolate have in common? Noone has ever died without chocolate. As well as people don't die without love, seduction, inspiration that women give us. We can live without chocolate and femininity. 

But who needs this kind of live?

WORLD WITHOUT CHOCOLATE

VO:

I know that hearts don't stop beating without love

I think masterpieces can be created without muses

And children can fall asleep without mother's lullaby

I guess the kings can rule without queens

And one can live his life not being seduced even once

I know that we can live without chocolate 

But...

Who needs this kind of life?

Korona chocolate. The world is sweeter with you